In the so called "management" level some people should got fired just right upfront a deal or deadline to rip their bonuses.
While I was not involved personally, I often hear and read about this and it looks to me that competing companies did/do it the exactly same way, not only the Samwers/Rocket.
That's why the "German startup industry" is broken. If you can only clone ideas, twit employees and (as someone claims) rip off dumb billionaires, this should not be a role model of entrepreneurship on HN.
Because of their large home market, American web startups can grow to considerable sizes before having to worry about multiple languages, multiple export rules, multiple tax systems, multiple consumer protection regimes, multiple payment systems etc. That is a huge advantage that American companies have over European startups. Rocket Internet and their like are levelling the playing field a bit.
All business ideas are to large extend inspired by others. Maybe some of the companies the Samwer brothers "cloned" were truly first in their field, but if they had taken the German market serious the Samwer brothers wouldn't have had a chance. It's their bad.
EDIT: Tchibo is a chain of small stores that typically contain a a coffee shop and has goods that change regularly, usually as needed for the season. They appeal to the Germans consumers sense of best value for the money. They in a sense are the working persons Gilt in brick and mortar stores.
Politicians don't care about small to medium businesses, only big. I guess you know where I'm heading... They only care about big businesses not for the jobs, but for the under the table revenue they provide. They like to talk about jobs in the evening news on tv to make people happily vote for them. Meanwhile, we have to deal with that crook employee on medical leave for six months enjoying his life on Rio de Janeiro beaches while we struggle to pay his salary instead of paying someone who delivers. All that because the law allows him to do it.