Bluesky the company/app certainly isn't perfect, but the model they pioneer is very much designed to help fix this exact problem.
Bluesky the company/app certainly isn't perfect, but the model they pioneer is very much designed to help fix this exact problem.
I'm asking about every part of the full Bluesky stack because in the scenario that "Bluesky starts monetizing users" means if you self-host just part of the stack, and continue to rely on any portion of Bluesky's stack for your server... well, it's pretty obvious where the pressure and forced monetization will go to.
The above is why I'm intentionally ignoring all other threads about hosting just one portion of Bluesky. It being easy to self-host, say, a Personal Data Server, means that won't be the portion Bluesky builds monetization in to. The part of the stack that an extremely small number of people are willing and able (technically and financially) to host long-term, and are seen as good stewards worthy of users' trust, will be the part that starts abusing users.
Is there a cheaper method of self-hosting the entire stack I should look at, or is this seriously being pitched as something average home-labbers can do?
EDIT: Oh cool, it gets better. This [1] guide from ~2024 suggests an OVH server, also ringing in (at the time) at ~$150/month. Looking at the suggested configuration now, it's $367.98CAD / month. But please, tell me more about how if Bluesky needs to show an ROI, everyone'll start self-hosting PDS' and Relays
[0] https://lobste.rs/s/gsj2e2/how_self_host_all_bluesky_except_...
[1] https://whtwnd.com/bnewbold.net/entries/Notes%20on%20Running...
It's about as easy and cheap to self-host Mastodon, Pleroma, Misskey, etc... as it is most blog or forum software. It's only resource-intensive if you follow accounts or aggregators that post a ton of media, and even then unlikely to need more than single-digit terabytes of storage.
The exact same thing can be said about running an ATProto AppView vs a PDS.
The issue I ran into wasn't cost of hosting, it was getting people to move off whatever platform they were already on - regardless of how much better it was for controlling their own data and privacy.
My point stands: Hosting a full Bluesky stack is big money, every month. And that ignores how the admin must be seen in a positive light; having deep pockets isn't enough, the admin team running (and paying for) the servers must be trusted not to manipulate what gets seen, who gets banned, and what links are deemed malicious.
And I'm not discussing emotionally-heavy, but public standing within the community you've convinced to trust you with their social media algorithm
In your view, contrary to the lobster.rs post, running the server should instead cost $1,500/month and goes up exponentially to support a handful of users. Have I got you right?
How is having a good public standing to a very vocal minority about modern day sensitive topics not a high emotional cost to bear?