I lived abroad for a while in a country I didn’t initially speak the language in. One thing I clearly remember is feeling quite different because advertising literally had no effect on me since I couldn’t understand it.
The more I learn Swedish, the less ignorant I become to the advertising and "gotcha" headlines on newspapers and stickers and such; and I'm noticing its outsized (negative) effect.
Time goes by quickly and suddenly it's been 10 years is a perfectly fine answer.
My partner actively prevented it also, she was ethnically Russian (Estonian) and wanted me to learn Russian before Swedish.
I know those elements are super common in English, but it seems dialed up to 11 in the other language. I wonder if it's basically the same in English, I'm just so used to it that it doesn't seem as fake.