You're giving them explicit permission to spy on you.
And you're labeling it as a benefit.
And you're labeling it as a benefit.
They are collecting the information, whether or not you opt-out of personalization.
I am giving them permission to show me what they know about me.
If you opt-out, then you are consenting for them to hide what they know, and only hide it from you.
Isn’t that the worse of two options?