Wish my high school art teacher had graded on conceptualisation instead of execution
But that's not really how art market values the merchandise.
Conceptualization suffices for the market after sufficient prestige and brand value exists. I guess the Damien Hirsch reference was not that obvious for this venue so -
https://www.businessinsider.com/why-damien-hirst-is-controve...
Note: I'm not saying you should measure the value of art with money. I'm saying those people _who measure the value of art in monetary terms_ may value branding and conceptualization more than manual skill.