Printing supply is not infinite, theoretical or otherwise. They are printing as much as they can, and currently have a new factory scheduled for construction. Once the factory is online, the supply & demand curve will almost certainly be affected. If it gets to a point where product is abundantly available at MSRP then suddenly the scalpers move to a different market to scalp and long lines of people camping in front of Target overnight dissipate. It will be interesting to see how the market dynamics change once the factory is complete.