> I think pursuing things like the eradication of an expression that is genuinely considered gender neutral by large swaths of people is the sort of thing that loses you goodwill for the big stuff.
On the flip side, someone unwilling to do even the “small stuff” pretty much already lost the goodwill that they would be willing to do the “big stuff.”
Put another way, if you ask someone to take a small step for you, and they refuse, would you feel like they are more or less likely to take a big step?