This just sounds like nonsense to me. Why would it be "more valuable" to have a piece of paper with the name of a company on it that makes more money on it than a company that made less money if it never translates to actually getting money from having it? You might as well be describing baseball cards, because someone else will want to pay more for a card that has a player who does really well even though they don't get anything from having it. That might be reasonable for collectors, but it's a pretty clearly insane basis for such a huge portion of our economic activity.