Being cruel to your employees qualifies, regardless whether they care about the product, IMO. And it seems like those employees did care. Words matter and shape the environment people work in.
They're sheep being herded by tech billionaires, who've gotten them to think they're pets and that they definately won't slaughter the second they're hungry.
I also only read the initial post and not the entire 404 article. I suppose if I could edit my comment and have it maintain some posterity, I'd say something like "going all-in on AI doesn't make you evil", but I concede that these guys could certainly be assholes if there's more to it (I'll read the nested article).