I am dreading what this future looks like as there is now an obfuscated middle layer between me and search results. At least when I search Google I can use my finely honed senses around what is SEO garbage vs a reputable site. And I can infer a lot from the site itself in terms of if they are biased in how they are pushing something.

But with models calling for results and not seeing what Google or others are serving back, and then having the AI give you a summary of reviews or rankings for shopping for example, it is really scary how much more opaque that will get.