I think Proton leaderships saw that 'email with pgp wrapper outside hyperscaler servers' is a crowded space today, so now they are doing the whole 'proton workspace365' and they are falling short at it (I'm a paying user and for my own personal needs the workspace like features are bearable, but not good, unlike email/pass which are ok) so they are getting nervous.
If it was any other company we wouldn't even care, but if your marketing is 'big cloud is bad look at us we are so moral and so caring and respectful with you and your data' and they shit the bed like this in front of the users that are paying because they bought on this vision...