Warren Buffett once gave a great answer to a similar question, but it was about the textile industry. He said technological advances that promise to reduce waste by x% or improve efficiency by Y% or boost production by W% or reduce cost by Z% rarely actually pay off. They would get textile machines manufacturers promising them great improvements in the new line of machines, and for the most part, those improvements would be realized, but their end margins as a business wouldn’t improve. He said it’s simply because the same technological edge is given to all their competitors as well. With no moat (his famously favorite metric) all textile makers were always competing on the same grounds regardless of the technological progress.