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To what?

All this news says is Company A uses internally the resource they sell externally at ($X) value. It's not saying how much it cost the company to generate said consumed resource

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to spell it out: the implicit claim is "ai companies think ai is a scam, as evidenced by them using humans instead of ai", and I believe the huge internal ai use is evidence to the contrary

AI, the technology, can be useful... And... AI the investment case can be a scam.

These are not mutually exclusive points, and I find it a common issue to get both sides to understand.

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