Fascinating. A bit of digging suggests the founder, Ross Nochumowitz[1], has a second business as well: Big Boyz Bail Bonds[2] (note the identical avatars). He was CEO of the latter as recently as October[3].

Never having utilized the services of a bondsperson, I'm not qualified to comment on the similarity of the two businesses. Perhaps Ross can comment here!

[1] http://www.facebook.com/ross.nochumowitz

[2] http://klout.com/#/BigBoyzBail

[3] http://citypaper.com/news/big-boyz-bail-bonds-banned-from-ce...