It kills me that I know their whole business is built on a false premise, but those who have never maintained software can't see it.
All that's really happening is that they're borrowing from a source of debt that's completely off the books: software quality debt.
That is the steel wall they are set up slam into at 100mph. Just because tech debt isn't on the books doesn't mean it isn't a force that can halt growth.
It'd be like if we passed 1 million new laws to regulate commerce. That's good for business right? The only thing better would be ten million new regulations