I suffer from the same problem of marketing for my own open source tool that I built. So now I am attempting to use AI to help me market it. But instead of creating a fully automated harness that generates content on its own and posts it to various places, and gets flagged as slop AI content, it helps me identify the places to post by finding relevant discussions in relevant forums, places. Then I draft my own message.
In fact it found me this thread here, because I am also working on a tool (for AI films in this case, not product videos but still adjacent).
You can ask Claude (or Codex) to create yourself a similar thing. Mine wakes up every morning and finds me places to post, tracks it outcomes etc. Gives me a Kanban board as well to keep track of progress.