My bad. For now, they were just cosplaying as such [0] with anti-consumer decisions in the recent years.
[0] https://en.ubunlog.com/Canonical-will-go-public-this-year/
> According to Shuttleworth, the company is now ready to go public , something they attempted in 2005, but the conditions are now more favorable.
> meaning that some Canonical products will cease to be developed by the company.