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I consistently get the impression that Gemini is better at sorting through the trash than whatever ranks SERPs these days is.

(Obviously far from perfect, often far from even good... just better.)

Which is not a good look for the Search teams/execs.

If Gemini's good at sorting through search results, and they're already using Gemini on every search, why don't they use it to help filter out the SEO spam?

It's got to be either scale (one Gemini call per query versus one each per SERP result, or something silly like that) or just internal turf wars.

Probably the latter.

Like I said, not a good look for Search.

Only if the answer is already on Reddit.

The summary isn't limited to the top 10 search results as sources so it need not be only based on blogspam like the first page of search results is/was. Whether or not it's actually better or not is still its own debate beside that point though.

Because the summarizer knows what blogspam is.

Funny how many RSSINGS pages still turn up in traditional Google search though