Why do you think the talk about AI safety is marketing as opposed to genuine fear?

These are basically beliefs that the founders of the labs have had for a long time, since before LLMs were anywhere near as capable as they are today. For example, Dario has been publishing papers on AI safety since 2016, before GPT-1 or even transformers existed: https://arxiv.org/abs/1606.06565

> so are anthropic and google, apparently

Yes, because every company in this industry is rushing to build these models as fast as they can. They are taking these risks because they believe if they do not, their competitors will. That's why they are asking for regulation.