Consumer. Their usecases seem pretty valid - the landscaper is using it to drum up more business, has agents responding to incoming emails and texts, just like my dentist and barber.
The cashier uses GrokBot to transcribe notes to her manager. Her company has a very bad inventory app (I don't want to name names but it's a very large nationwide chain) so she literally exports inventory into an excel and feeds it into GrokBot as a way to run queries.
I can see nothing wrong in them just like I could see no wrong in buying properties and flipping them for a profit because there was so much demand at that time.
If you weren't buying houses 2003-2009, you have no idea how crazy it was. People would buy homes unseen in Olathe, KS.
It's likely just me but it just feels eerily familiar. I hope we are all wrong this time around.