By the time of its delayed release, Musk had become deeply unpopular with many of that original coalition of fans and buyers, the truck was more expensive than originally promised, his new ‘base’ probably couldn’t afford to buy many of them, and it was structurally a fairly normal car underneath the steel panels. It also suffered plenty of embarrassing issues, which people were of course gleeful to publicise.
It could have been a cool funky status symbol, but Musk screwed it all up.