Do they now?
Cybertruck was announced first. Then Ford _released_ the F150 Lightning, including the ability to operate as a backup battery for a house. And a dozen or so months later, Cybertruck comes out at a much higher price than F150 Lightning ever was.
Eventually F150 Lightning stabilized around 50k to 60k IIRC, but Cybertruck _started_ $100k and even today is $70k-ish. And ONLY if you get incredibly reduced battery packs.
Cybertruck never seriously competed vs F150 Lightning.