It's always an excuse and everyone else's fault that things are politicized. The same people telling us to leave every social problem to the Invisible Hand get fussy when it actually manifests.
Yep. This is the world the Supreme Court handed us with Citizen's United. Now that money is speech, we all have to accept that when we buy things, our money can be used against us.
This is the world they wanted, and if you hate cancel culture, then you need to get on board with fixing the damage from Citizen's United... not raging against regular people who are doing exactly what they are supposed to do, and using their money as speech.
What you buy is your politics now. It fucking sucks, but look at it with clearer eyes.