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Media is not produced to satisfy an audience's desires; that's only indirectly and coincidental; more and more.

Media is produced to satisfy an executive's desire, which is often based on what they think the audience wants, but sometimes is based on what they think the audience should want.

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I don't think that's the incentive. Executives don't care about such things. It's just that they are risk adverse, they try to avoid drama as that's a risk.

Avoiding drama is the exact opposite of what you want to do in publishing. This sentence is true for both meanings of the word 'drama'.

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