If the DRAM scarcity continues, not much.
Also where it gets worse and more expensive up to the point where people really can't pay for it anymore.
If you think about it, it should be possible to sell drinking water for 10$ per glass since people will buy it at that price. Just need to consolidate all of the supply by selling it on subsidized prices until all the competitors are bankrupt.
I'm sure they're excited by your suggestion though tempered by the fact that we did make it illegal for them to cut off your supply of drinking water if you're in debt. Not electricity, you can freeze or sit in the dark, but we decided that leaving the impoverished thirsty was a step too far and people might realise Capitalism wasn't such a great ideal after all...