Remote start is huge where I live. When it's -10C and there's a foot of snow you have to dig out in the morning, you can start your car from the app and then start shovelling. The alternative is a hokey pokey of shovelling yourself a path to the car, getting in, starting it, getting out, resuming shovelling. Not the end of the world but it's very nice. Even if there's no snow it's nice to get the cabin above freezing while you're eating breakfast without putting your boots on.