I run a hobby website and was getting a fair amount of traffic and orders from OpenAI. More than from Google search, in fact. I decided to throw $500 at their ads since they had an offer of $500 free after $500 in ad spend. I went through half of my budget with literally zero ROI before I decided to stop throwing good money after bad.

I'm not sure what the moral here is. Users really hate ads in their free tier? ChatGPT is great at organically surfacing products but terrible at ads? Either way I'm not sure if I'll be using this new feature. Why should I fix what's not broken?