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There is going to be a lesson here over the next few days about how some advertising decisions can ruin a brand.

This is TERRIBLE. I really like The Atlantic, but this is one of the most bizarre things I've ever seen.

An ExxonMobile/BP ad or something would draw ire, but this feels like a wholesale sellout of their credibility, not to mention sanity.

Maybe this is just a brilliant move by someone at The Atlantic who wanted to demonstrate how bad of an idea sponsored content can be?

I wouldn't burn down my house to demonstrate how dangerous it is to store kerosene in the garage.

But would you burn down your office?

Single data point: I've been on the fence for cancelling them, but I'm calling them to do so tomorrow.