Maybe you should showcase some of the press you are getting on you front page. This will help validate that you are serious and that it is a marked for your technology. Maybe make a section for possible use cases also?

Reading your front page I basically thought "that's nice, but why?". Then I saw a small press link at the top and it turns out that this technology has a lot of potential applications :) ( like this: http://www.newscientist.com/blogs/onepercent/2013/01/flicker... ).

Why did you get rejected by KickStarter?