Try being a (American) football fan in Europe. Some games start at 2am, watching the Super Bowl usually involves me taking the next day off work as the game usually ends around 4am.
Actually, 8am is pretty nice. Wake up in the morning, pull a couple shots of espresso, watch calcio, get on with my Sunday.
On the plus side, the Super Bowl is on Monday morning so the day becomes a de facto federal holiday for American expats.