You always ask for more in bargaining. Google's going to lowball what the value is to them - if they're smart that is, and I think that can be assumed ...
This is going on for years now thus that we can't watch many videos if they have copyright relevant music tracks in it, which is surprisingly often the case.
The GEMA now even wants to raise excessivly the amount club owners have to pay. Their and the music indrustry lobby became way to strong in the past years.