Wait what? How do you not pay it? Just throw out the bills they send you?
This is how people avoid it in Sweden. However, the stores are obliged to report in when you purchase a TV, but all of these things can be avoided by simple lies ("I gave the TV to my friend for his birthday"), and many do so.
The declaration - however - is legally binding and there are huge fines for breaking such a declaration. However, they must be able to prove that you do actually have such devices, by entering your property. In most cases, they don't really bother, though.