With so many companies providing analytics services it's no wonder that a mother API would be very handy to make use of the distinctive features of each one. I was wondering which other verticals this model can be applied to? I know Zappier is integrating multiple APIs when there is an existing logical flow for example. And what happens if the third party services don't provide API access how would you approach that problem? Would you need to make a partnership with each one of them? I am assuming that all the analytics services Segment.io is using already provide API access.