Apple's only strength was the desirability factor. And this desirability factor arose from the fact that they had really few product lines that were easy to remember - There was only ONE good iPhone and ONE iPad at any given point in time, so, people would easily remember those.
Right now, what's the newest/best iPad out there? Is it the iPad 3? The iPad Mini?? The iPad 4?? (I was aware of the 4th version only a few days back).
And what's the newest/best iPhone? The iPhone 4S? The iPhone 5?? The iPhone 5S??
When Steve was alive, the most recent product line from Apple would automatically mean that it was the best. However, that isn't the case anymore. Now, they just increment technical aspects (screen resolution, storage size..etc) of their products to fake desirability.
This was the only difference between Apple's strategy and other companies like Sony/Samsung/HTC's strategy. Heck, even HTC is getting better, they are having fewer phones that make it easier to remember (The two latest and best phones from HTC are the Butterfly J and the One X+)
If Apple is going to follow its competitors, destroying its only edge over the others (ie, desirability), I fail to see how they can sustain this way. In other words, they are digging their own grave.
Just FYI - If you are wondering if I'm a fanboy, no I'm not. I lost all respect for them the day they sued Samsung.