The thing that annoys me about both this and Zencoder is that for people who are actually experienced with video encoding, there is absolutely no way to tweak eg. the underlying x264 settings. There's quite a few settings that have no effect on decoding in any way but are pretty important in getting the most out of the video at a given bitrate (most notably the strength/mode of AQ and psychovisual optimizations). In case of AWS, there doesn't even seem to be any kind of "general" tuning (like whether the content is film, animation, extremely grainy or so - x264 has --tune settings for these among others - Zencoder at least allows you to access this option[1]) options available, making it pretty much "one size fits all". I could always rent a generic server and use that for my encoding needs, but it'd be much more convenient if these cloud transcoding services simply offered advanced configuration for people who know what they are doing.

Also, even for a "simple" cloud transcoding service, Amazon's offering is pretty limited in what it can do right now[2] - you can basically only encode H.264 & AAC in MP4, define the profile, level and bitrate, and that's about it. Zencoder has much more options in comparison and has generally more transparency in regards to what their encoding software actually does (sadly when I asked them about getting access to x264 settings directly, they replied along the lines of "they could change and things might break for users!" - which I don't think would be an actual issue since the direct settings ought to be for advanced users only, and they should be aware of things changing - plus Zencoder could just notify users of direct settings before they upgrade so they have time to adjust their settings if necessary).

[1] https://app.zencoder.com/docs/api/encoding/h264/tuning

[2] http://docs.aws.amazon.com/elastictranscoder/latest/develope...