johnmunch, when you say focus on 1 to 3 products... do think that offering cakepops,cupcakes and cookies are to wide of an assortment or should limit the type of flowers(roses, callo lilies, daisies, etc) that I make?
What I am saying is create a simple offer/package. Something you can order fast/easy and repeatly.
1800flowers personally calls people 1 year from date sent (if you mark it as birthday, annerversary,etc.) During the call they not only remind you but offer 15% right then and there if you order over the phone with them. Talk about repeat customer and increasing your lifetime value (LTV).
I think if you want to target the flower/etc. market either create a simple facebook app that would pullin birthdays and work on sending/etc.
Let me know if you need help (twitter @johnmurch) or want to bounce around more ideas as I think it's a niche product that could do well as an alternative to flowers (like you said).