My issue with the display is it that HyperMac only hired female models when males would have sufficed just as well. That's the only real basis for claiming objectification of women in my eyes. Because the CEO gave absolutely no answers -- refusing to acknowledge that could even be a concern -- Occam's razor suggests going with the simplest explanation of why only nude female models were chosen to represent HyperMac, and the simplest explanation (at least in my eyes) is their sex appeal.
Models are chosen primarily for their looks, so why was the look of the nude female body the only one HyperMac had representing them at the show?