The problem here was planning.
No one seems to have sat down there and thought it through with: What are we doing? How do we do it? Do we have the means? Do we have the capability? Are we going about this the right way?
"The landing page didn’t work in IE. It was buggy." Did no one open up the page in IE before launch? See what I mean about planning. It's unfortunate because these guys seemed to have cared about their product.
...chef Anthony Bourdain, who wrote our epitaph in Kitchen Confidential: "The most dangerous species of owner ... is the one who gets into the business for love."
I lifted that from the end of this page:
http://www.slate.com/articles/life/a_fine_whine/2005/12/bitt...In a way, that too is an example of poor planning.