I've noted for a while that a significant fraction of those successful in business, especially in certain sectors, are basically glorified street hustlers. They're very good at rapidly building social networks, smoke and mirrors, and shell games that create the illusion of value. The game they play could be called "lie, leverage, flip."
Is this the merit that we want?
I would argue that all societies are meritocracies for some value of "merit." Defining merit in any objective sense is not easy. In fact, it's probably capital-H Hard and reduces to the same effectively-infinite-dimensional search problem solved by evolution itself.
I think meritocracy is a great example of a simple idea that is incredibly appealing but wrong in a way that creates pathologies. Economics and biology are just chock full of that stuff.