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I imagine stores counter that by setting the price in USD on the server side, and then using an API to convert it into bitcoin on each page view. Problem solved.

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So they constantly change the price then, albeit automatically.

Wouldn't this be an issue any business that offers prices in more than one currency experience?

Bitcoin is unusually volatile. The exchange rate of eg. USD to EUR is much more stable.

Much more stable, yes. But it still fluctuates as much as 4% on a daily basis.

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