It seems like sound testing and analysis of the things that are readily tested.
He doesn't even have a link to either provider. Doesn't look like he is looking for referral $ or anything other than sharing what he learned.
I did not say anything about the article being spammy. I said "hosting comparison companies". The article is quite obviously on someone's blog.
Compared to these sites, this article is chock-full of data. And I don't see a referral link anywhere. :)
I will be clear, I am not profit maximizing at all. The amount of companies trying to buy placement is staggering. It's very easy to understand why my competitors would do it. I could probably make 10x the money if I accepted their offers. But I don't plan on just doing web hosting forever, my goal is to scale the technology and review lots of things. If I sell out my brand now, who would ever use it later?
"one of these spammy hosting comparison sites..."