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Please re-read 'Crossing the Chasm'. If you want to create a truly innovative business, its better to target early adopters/innovators than people traditionally known to be conservative with new products.

If you want to rehash existing ideas (e.g. an affiliate network thats easy to use) then this idea/model works fine.

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I've mentioned this before, but my idea of a sexy business is one that makes money and helps people.

By this metric it's not actually a requirement that I do anything new.[0]

[0]: Or even that it's anything different from a traditional small business.

You should come back and check out all the progress we've made on going way beyond an affiliate network. I'm writing this post to think, and solving my parents problems is certainly top of mind for me. I called my Mom about 30 minutes ago and she told me she had just been searching on the Internet for movies to go see, since it is raining in Seattle today and she can't ride the horses.

Helping people figure out how to live well and spend their time and money in a way that leaves them satisfied is a universal problem, and certainly one my parents have.

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