I think your getting the wrong idea. A picture of a cat with a caption on it is a usesless fluff piece, a blog post of a video with someone talking about code is a fluff piece.
This isn't an article about start ups or code; but this article I'd argue will give you more as a human, as a entrepreneur, as a family member, as a citizen then any article you'd get from d2h or 37signals.
This article helps you use your brain in ways that people with engineering degrees have a hard time grasping sometimes. Sure you understand the deep intricacies of x programming language or you've got a really cool app, but it doesn't mean you understand people.
Almost every theory of intelligences says that there is more then one way to be a genius, be it in math, art, people, sports anything. And almost all theories will agree that people who are extremely smart in one area and never apply the brain outside of their specialty can be practically retarded in the other parts.
I've been thinking a whole bunch about this lately, as I go to an Engineering School and the sentiment is that Art Majors and Athletes and English majors are idiots cause they most likely won't be making money when they graduate.
I've been trying to make an argument that even they will agree to and understand, but to ask people to change their mind is like asking a rock to be more like sand.
And even if the article is useful after all, if it's written badly, in a non-interesting way, people won't read it. That's why Joel is so popular. Because his articles are a joy to read.
Anyway, if I really wanted to know more about how people think, I would study Psychology (or Sociology) and spend more time with them in real life. Some people just aren't meant for this kind of stuff. The last universal man was Leonardo da Vinci.
P.S.: I loved your last sentence.
Yes it is long but probably worth it. The last page itself is good enough to justify the article.
Studying psychology only gives you an understanding of the workings but not a feel for humans. Psychology mostly searches for patterns in humans, and often times misses the big picture.
Its tricky to understand but after reading that article and getting to the end to hear about what happened to create the person you read about in the beginning you feel like, or at least I did, you know him. You see that it takes a lifetime of experience to create any one person and lucky is the person whom gets to truly know someone.
The article is roughly divided into two parts:
Part #1: How this regular guy, a college dropout, an apparently average Joe, can walk into a room full of parents and children and own them, making the children laugh uncontrollably, the mothers secretly want to sleep with him, the fathers impressed by him. Then they gladly PAY him and he earns six figures working only on weekends. At a business he started by pretending to talk to customers on his cell phone.
Part #2: How every business is made up of real people, with real personality and real-life problems. And how some people (all people?) who have fantastic qualities can also be deeply flawed in other ways.
Part #3: Yes I know I said there were only two parts. The third part is afterwards when you realize this essay that started off as a not-too-serious business article about marketing was in fact an amazing work of art and that it won a PULITZER PRIZE for a reason.
Now go read the whole article.
Eh. Except for the "clown" part, how is he different from a million other losers?