I think your getting the wrong idea. A picture of a cat with a caption on it is a usesless fluff piece, a blog post of a video with someone talking about code is a fluff piece.
This isn't an article about start ups or code; but this article I'd argue will give you more as a human, as a entrepreneur, as a family member, as a citizen then any article you'd get from d2h or 37signals.
This article helps you use your brain in ways that people with engineering degrees have a hard time grasping sometimes. Sure you understand the deep intricacies of x programming language or you've got a really cool app, but it doesn't mean you understand people.
Almost every theory of intelligences says that there is more then one way to be a genius, be it in math, art, people, sports anything. And almost all theories will agree that people who are extremely smart in one area and never apply the brain outside of their specialty can be practically retarded in the other parts.
I've been thinking a whole bunch about this lately, as I go to an Engineering School and the sentiment is that Art Majors and Athletes and English majors are idiots cause they most likely won't be making money when they graduate.
I've been trying to make an argument that even they will agree to and understand, but to ask people to change their mind is like asking a rock to be more like sand.