How does this relate to Sullivans statement? It's the same situation: you can not openly condemn the work of a colleague or the NYT as a whole. So you write everything in the most conflict-averse way as possible. That is why its such a "coached" response and 1/2 of it is even the quote from a Tesla supporter.
But frankly, everything you need to know about Broder is in the headline:
Problems With Precision and Judgment