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Comment by wmeredith | Hacker News Reader

She's not going to rattle off jargon from the technical requirements document. If she did, the Business Week audience would respond with, "What's that supposed to mean? It just a bunch of acronyms and industry jargon."

This is a marketing and PR piece.

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Aren't buzzwords like this just as alienating as tech jargon? I know everyone does it, but why does she have to speak in marketing/design jargon, and not plain English?

Agreed. Apple executives speak in perfectly plain English and they are the most valuable tech company in the world.

correlation is not causation.

...not necessarily causation.

How would you put it in "plain English"?

"We made it less crap."

Or, actually usable: "We gave it a makeover."

"We cleaned up the design, made the pictures bigger and the text easier to read. And we added gadgets to the side so you can stay up to date on your stocks."

(As though the average Yahoo reader owns individual stocks?)

Yahoo finance is the biggest finance site on the internet. Sure we like to look at Yahoo as the old internet site that consists of former AOL users, but they do have massive traffic . I think it is a bit pretentious say that many people do not own stocks that visit there, it is an older demographic and older people are more likely to own stock.

Seriously ? I mean exactly how dull and boring do you want this to be. Given how many people worked on it, are impacted by it and what is represents surely a bit of excitement isn't asking too much.

Aren't "bigger pictures" and "gadgets" more exciting than "dynamic" and "intuitive" layout?

Tons of people like to play with stocks. The educated elite buy mutual funds.

The same crap gets blasted around internally by the disconnected execs, "magical" systems, etc.

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