Great points, rtb. We've actually done a lot of research on validating our process and algorithm. I addressed this in another comment, but we've run this process with commodities (very marke driven products) to ensure the process is sound (check out more info here: http://blog.priceintelligently.com/blog/bid/153543/Pricing-i...).

We've also started working on honing more and more validity checking into the model to filter out as much noise, outliers, and selection bias as possible.

The next step for this particular angle would be to test the deals out at the higher price point. Past customers of ours have definitely seen changes. Appreciate the feedback though. For the next part of the series we'll make sure we outline more about the foundation of the methodology and the validity behind it. Happy to hop on a call to outline, as well.