Actually, you should always define some "buzzword soup" as you put it, or as others put it "define the tone".

Picking out opposites to words she says is a cheap shot. Of course no one would ask for "stale, frustrating and ugly" websites.

However, she could just as easily have said "robust, bold and permanent" which would have resulted in a site better suited for obituaries.

I often encounter people who put these very high level definitions down to project management fluff, but the truth is the stuff makes a difference on it's way down the development chain.