Almost all of the criticism I read of TSLA is regarding their financials. There is a lot of room for sentiment and investor confidence to improve. Things I care about(like Elon's track record & ridiculous amounts of ambition, improvements in battery technology, not using dealerships, the supercharger network, etc.) don't ever get mentioned.
Wall street seems to care about whether they'll be able to meet production goals, the amount of cash they have on hand to continue operations, etc.
Most importantly, as more consumers take delivery of their Model S' I'm expecting investor confidence and awareness to improve. They'll "see" the demand with their own eyes. My father is already mentioning to me that his friends are seeing Model S' pop up around town and people are talking about them. They want to know what it is. It's extremely common for retail investors to buy stock based on products that they see being used.
You're right in that I'm betting solely based on investor confidence improving. In my opinion, there is no other metric on which to price a stock.