2. When I click on 'about us' I get educated on how stone ground chocolate is how the mayans made it, and how the chocolate is not refined through rollers, conched, or tempered. I have no idea what any of those things mean or why I as a consumer should care.
It would be much better in this case to educate me with pictures, or maybe an infographic. I went to the page and waded through the text for the express purpose of trying to understand why I should buy/eat this chocolate rather than the stuff I normally buy. Does it taste better? Does it taste different? If so, how?
I get the sense that I should prefer this over 'regular chocolate' but I dont know why?
So I think the chocolatier should do a better job of convincing my why I want to try and buy this chocolate.